Ice Cream is the first collaboration between BLACKPINK and Selena Gomez, and after much anticipation, both the single and video have arrived.

 

 

Following the news surrounding their new collaboration, Selena revealed her new partnership with New York’s gourmet ice cream brand Serendipity.  To celebrate the record, friends and influencers received an ice cream parlour package.  The package included a pint of Cookies & Cream Remix ice cream, rainbow sprinkles, assorted candy and a Serendipity-branded ice cream scooper.  As part of Ice Cream‘s marketing project, there will also be social giveaways and a truck making rounds around L.A., serving up sweet tweets.  Check out the package Bebe Rexha received.

 

 

Hannah Gold, VP marketing at Interscope Records shares, “We knew that we had a massive opportunity to build around these two global superstars, coming together for this really big, girl-power, end-of-summer pop anthem.  We knew that we needed a campaign that felt as big as Blackpink and Selena.”

 

 

Ice Cream is BLACKPINK’s second single off their upcoming studio album, which drops on October 2.  Check out some photos Selena shared on her socials leading up to the record’s release.

 

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Fun fact about the new record – Ariana Grande and Victoria Monet co-wrote Ice Cream along with Selena and BLACKPINK.

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