Lady Gaga is refusing to accept payment for her Super Bowl performance this February in Houston, Texas.

According to Forbes,

“While this may seem shocking, it’s actually a very logical marketing move. What she’ll forgo in direct payment, she’ll make up for with valuable exposure. With Lady Gaga’s new album slated for early October 2017, over 100 million viewers won’t hurt her sales. She’ll likely have a tour to follow, which means big money for her.”

Gaga’s “Monster Ball Tour” back in 2011 garnered $239 million… so yeah, Forbes has a point.

Stuntin backstage, #SuperBowl #halftime rehearsal break. It's gonna be only family on that stage. ??

A photo posted by xoxo, Joanne (@ladygaga) on

Turning down the NFL payday is apparently part of her “plan” to announce the follow up to October 2016’s Joanne. Fan sites have been speculating that Gaga will also reveal some major tour details following her performance (or maybe, during?). She’s added fuel to the fire by retweeting things like this:

Further rumors suggest Gaga is in talks with Fenway Park to book a summertime concert. A far cry from the more intimate or small-sized venues she played during her Bud Light Dive Bar Tour which wrapped at the end of 2016.

I guess we’ll have to wait and see! Her focus at the moment seems dead set on her upcoming Halftime Show performance where an estimated 100 million viewers will tune in. The performance will focus solely on Gaga and her dancers as she maintains there will not be any surprise guests.

The Super Bowl LI (51) takes plays at NRG Stadium in Houston, Texas on Sunday, February 5th. The game is between the New England Patriots and the Atlanta Falcons.

Filed under: bud light dive bar tour, gaga, halftime show, houston, joanne, Lady Gaga, lady gaga tour, little monster, monster ball tour, mother monster, pepsi halftime show, rumor, super bowl, texas, tour