Rogers Radio and YouTube Canada Shine a Spotlight on Emerging Artists with New Radio Show, YouTube Hits

 – One-hour show hosted by Rogers Radio personalities Adam Wylde and Blake Carter will air nationally across Rogers’s top-rated youth brands every weekend, beginning Saturday, Sept. 5–

– The show marks YouTube’s first Canadian radio partnership and will feature the most-talked about viral events and emerging artists who are generating the most buzz each week –

 TORONTO (September 4, 2015) Rogers Radio is teaming up with YouTube, the world’s most popular online video community, to give fans across the country a weekly rundown of the hottest music, trends, and topics in the worlds of entertainment, fashion, gaming, and music. Each week, the show will spotlight appearances from Canadian and international YouTube stars, and feature a blend of established and emerging artists based on YouTube viewership to reveal what Canadians and the world are watching online.

Hosted by Rogers Radio personalities Blake Carter and Adam Wylde (Blake & Wylde, KiSS 92.5), the one-hour show, YouTube Hits on Rogers radio stations, will air every weekend across the country on Rogers’s top-rated youth brands, beginning Saturday, Sept. 5 (check local listings). This marks YouTube’s first Canadian radio partnership.


Adam Wylde and Blake Carter, hosts of YouTube Hits on Rogers radio stations

To tweet this release:

 “This partnership with YouTube was a natural marriage with our Rogers Radio youth brands as we continue to evolve to meet the changing needs of our audiences,” said Julie Adam, Senior Vice President, Radio, Rogers. “YouTube has emerged not only as the delivery platform for some of the world’s biggest trendsetters, but also as a powerful incubator for new talent. Curating and condensing the best of this content in one place for our audiences is top of mind for us in giving our listeners a unique experience when tuning to our stations.”

Curating the best of the best in music and entertainment, the show will deliver a weekly roundup of YouTube’s most-talked-about viral events and emerging talent, and feature the week’s top songs, biggest chart debut, best cover song, and top entertainment news from around the world, through YouTube’s global network of influencers. The premiere show, airing Saturday, Sept. 5, will include on-air appearances by four Canadian YouTube stars: Daniela Andrade (700,000 subscribers), ConvosWith2YrOld (790,000 subscribers), MakeUpByEman (350,000 subscribers), and Corey Vidal (225,000 subscribers).

“YouTube is fundamentally about connecting fans and artists, anytime and anywhere. YouTube Hits on Rogers radio stations will help showcase the diversity and breadth of talent on YouTube, and support great new music from today’s biggest names and emerging stars,” said Brian Mandler, Music Content Partnerships Manager, YouTube Canada. “Together we’re connecting more Canadians with their favourite artists and YouTube stars, and helping fans discover new music from Canada and all over the world.”

YouTube Hits on Rogers radio stations will air on the following stations across Canada:

  • KiSS – Toronto, Kingston, ON, Ottawa, North Bay, ON, Sudbury, ON, Timmins, ON, Sault Ste. Marie, ON, Winnipeg, Calgary, Vancouver, and Victoria
  • CHYM 96.7 – Kitchener, ON
  • 91.7 The Bounce – Edmonton
  • 107.7 The River – Lethbridge, AB
  • Star 98.3 – Chilliwack, B.C.
  • Mountain FM – Squamish, B.C.

Rogers Radio Social Media

Follow KiSS 92.5, Toronto @KISS925

Follow KiSS 102.7, Kingston @KISS1027fm

Follow KiSS 105.3, Ottawa @1053kissfm

Follow KiSS 100.5, North Bay @kissnorthbay

Follow KiSS 105.3, Sudbury @kisssudbury

Follow KiSS 99.3, Timmins @kisstimmins

Follow KiSS 100.5, Sault Ste. Marie @KISS_soo

Follow KiSS 102.3, Winnipeg @kiss1023

Follow KiSS 95.9, Calgary @959chfmcalgary

Follow KiSS 104.9, Vancouver @kissradio

Follow KiSS 103.1, Victoria, @kiss1031

Follow CHYM 96.7, Kitchener, ON @CHYM967

Follow 91.7 The Bounce, Edmonton @917thebounce

Follow 107.7 The RIver, Lethbridge, AB @1077TheRiver

Follow Star 98.3, Chilliwack, B.C. @983StarFM

Follow Mountain FM, Squamish, B.C. @MountainFM